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Why Local Listings Matter During Disasters
During natural disasters, small business owners must prioritize their online presence. Customers actively search for their information, looking for open businesses and relevant services. Keeping local listings accurate not only helps maintain your reputation but also ensures that customers can find you during critical times.
Preparing for the Unexpected: Steps to Take Now
Creating a crisis communication plan is essential for any brick-and-mortar business. Outline who needs to be contacted during an emergency, and make sure every team member knows their role. This preparation helps maintain clear channels of communication with your customers and employees alike.
Utilizing Technology to Your Advantage
Leveraging tools such as Google My Business can empower small business owners to update their listings quickly. When a disaster strikes, timely communication through these platforms can designate your business as either open or closed, reducing the confusion for potential customers.
Avoiding Common Pitfalls
One of the biggest mistakes businesses make is failing to plan ahead. Not having a communication strategy can leave customers feeling lost and frustrated. Aim to create a detailed plan that includes how to address customer inquiries during a crisis, thereby enhancing trust and safety.
Key Takeaways for Small Business Owners
The right strategies can help small businesses survive and thrive, even in adverse conditions. Protecting your local listings ensures that your customers can easily find the information they need, keeping your business afloat during storms, both literal and metaphorical.
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